Build-a-Bear Website Re-Design

I worked with design teammates to redesign the Build-a-Bear website, conduct user interviews, and gather user feedback to solve issues with the current model. We used Figma to create new features and designs that enhanced the bear design experience. We integrated a carousel design to make the bear designing process more interactive and engaging for users.

Design Challenge

Create a website landing page that improves the Build-a-Bear customer experience.

Process

Ideated solutions to problems with current website, created physical mockups and wireframes, lead user interviews, conducted user testing, integrated on design.

Tools

Figma

Skills

Website Design

UI/UX Design

Digital Prototyping

Experience Design

Moodboard Creation

We set our vision for the landing page with a moodboard of potential color schemes, inspiration, and UI/UX elements.

Initial User Testing

We ran users through two different interactive prototypes to test usability and gather feedback.

Early Wireframe Examples

With this feedback in mind, we created early wireframes in Figma.

Final Interactive Prototype

We iterated and developed a final interactive landing page design.