Build-a-Bear Website Re-Design
I worked with design teammates to redesign the Build-a-Bear website, conduct user interviews, and gather user feedback to solve issues with the current model. We used Figma to create new features and designs that enhanced the bear design experience. We integrated a carousel design to make the bear designing process more interactive and engaging for users.
Design Challenge
Create a website landing page that improves the Build-a-Bear customer experience.
Process
Ideated solutions to problems with current website, created physical mockups and wireframes, lead user interviews, conducted user testing, integrated on design.
Tools
Figma
Skills
Website Design
UI/UX Design
Digital Prototyping
Experience Design
Moodboard Creation
We set our vision for the landing page with a moodboard of potential color schemes, inspiration, and UI/UX elements.
Initial User Testing
We ran users through two different interactive prototypes to test usability and gather feedback.
Early Wireframe Examples
With this feedback in mind, we created early wireframes in Figma.
Final Interactive Prototype
We iterated and developed a final interactive landing page design.