User Research/Needfinding
Improving Hayward Lumber Workflow
Collaborating with other designers, I worked with corporate partner Hayward Lumber to ideate solutions to improve their workflow. We utilized ethnography and design research methodologies to empathize with consumers, design meaningful solutions and develop lasting business strategies. We studied and interviewed architects, analyzed our findings, drew insights, and generated solutions that can help alleviate frustrations architects face in the design and construction processes.
Understanding Glassblowers
I used design research methodologies to empathize with glassblowers. I studied and interviewed glassblowers, analyzed interesting findings and drew deeper insights from them.
RTZN: A Clothing Recycling Company
I worked with other design entrepreneurs to develop a startup idea that we pitched to investors. Our mission with RTZN was to reduce waste in the fashion industry and combine upcycling with luxury fashion brands. We defined our users, mission, impact on the world, and business success through a Profit and Loss Analysis.